Flower Guides

Four holidays account for most of what a florist sells in a year, and each one behaves completely differently. One is a single day built around a single flower whose price is set months in advance. One is the busiest week of the year, where the constraint is delivery slots rather than stems. One is a season built on a potted plant. One moves by five weeks and takes the whole spring crop with it.

Each guide covers how the holiday came to be associated with flowers in the first place, which flowers are actually used and the reasoning behind them, what moves the price that week, and how far ahead to order.