Growing, buying, arranging, and everything else worth knowing
Flowers are one of those subjects where the useful knowledge sits with the people who do it for a living and rarely gets written down. A grower knows when to cut a peony. A florist knows which stems will be short in February and why. This is where some of that gets written down.
2 posts
Growing flowers rather than buying them. Beds, borders, containers, what to plant for cutting and when to sow it.
Read Growing and Gardening
3 posts
How the industry actually works, from the auction floor and the import chain to what a florist really makes on a bouquet.
Read The Flower Trade
1 post
Where the flowers we sell came from, who moved them around the world, and the stories that turned out to be myths.
Read History and Culture
2 posts
Growing regions, flower markets and festivals, and why what is on the bench differs from one part of the country to another.
Read Flowers and Places
15 September 2026
Florists remove most foliage from cut flowers before they sell them. The reasons are practical, not aesthetic, and they matter for vase life.
Read it
12 August 2026
The wholesale flower trade sorts stems into grades by length, and a few centimeters can double the price. Here's what actually drives that difference.
Read it
4 August 2026
Fall sown hardy annuals come through winter as small plants and flower earlier, taller and heavier than the same seed sown in spring.
Read it
28 July 2026
A large share of the flowers sold in the United States are grown near Bogota. The reasons are altitude, the equator, and a 1960s policy decision.
Read it
21 July 2026
A huge share of the world's cut flowers move through Dutch auction halls that run backwards, in seconds, before dawn.
Read it
14 July 2026
The Dutch tulip bubble is the standard cautionary tale about speculation. Historians have spent decades taking most of it apart.
Read it
3 July 2026
We checked 27,151 florist websites twice on different days. Over five thousand were gone, and hundreds of lapsed domains now send customers elsewhere.
Read it
24 June 2026
The plants that earn their space in a small cutting bed, the ones that do not, and why cut-and-come-again matters more than flower size.
Read it