One genus, named after a mountain
The whole family is one genus, and the name is a joke about its relatives. Bananas carry the genus name Musa, which Linnaeus and his contemporaries happily read as a reference to the Muses of Greek myth. This plant, being the bananas' close neighbor, was named for Mount Helicon, the mountain the Muses lived on. The family's whole identity is a pun about who its cousins are.
Structurally it is a banana without the fruit: no woody trunk, but a column of tightly rolled leaf bases carrying big paddle leaves that split along the veins in wind.
The flowering head comes in two architectures and they read completely differently. Erect forms hold the bracts up in a stiff zigzag, one above the other in a flat plane, which is the shape sold as lobster claw. Pendent forms hang the whole thing straight down from the top of the plant, sometimes for several feet, in ranks of bracts like a rope of flags.