Cool rooms and dry crowns
Both of these are sold in winter and both are usually killed by kindness. A cyclamen wants a bright room at somewhere around 50 to 60 degrees Fahrenheit. In a warm living room it stops flowering, yellows and collapses inside a few weeks, and no amount of water will fix it, because the heat is the problem.
Water from below. Stand the pot in a saucer, let it take up what it wants for twenty minutes and pour the rest away. Water tipped into the middle of the plant sits in the crown among the tightly packed leaf bases and rots the top of the tuber, which is the single most common way a cyclamen dies. Primroses forgive more, but want the same cool, bright, evenly moist treatment.
A cyclamen that yellows off in spring is not dead. It is a Mediterranean plant going dormant for a dry summer. Stop watering, keep the tuber dry and cool, and start it again in late summer.