How the industry actually works, from the auction floor and the import chain to what a florist really makes on a bouquet.
15 September 2026
Florists remove most foliage from cut flowers before they sell them. The reasons are practical, not aesthetic, and they matter for vase life.
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12 August 2026
The wholesale flower trade sorts stems into grades by length, and a few centimeters can double the price. Here's what actually drives that difference.
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3 July 2026
We checked 27,151 florist websites twice on different days. Over five thousand were gone, and hundreds of lapsed domains now send customers elsewhere.
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2 posts
Growing flowers rather than buying them. Beds, borders, containers, what to plant for cutting and when to sow it.
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1 post
Where the flowers we sell came from, who moved them around the world, and the stories that turned out to be myths.
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2 posts
Growing regions, flower markets and festivals, and why what is on the bench differs from one part of the country to another.
Read Flowers and Places